“Don’t Let Your FEAR Make a Decision Your Heart Knows is Wrong” – An interview with Bibi Goldstein

Bibi Goldstein built a business that truly spoke to a need that wasn’t being met. Through that recognition, she was able to put in place an organization that is YOUR team. Although virtual, she has created a culture and a confidence with her folks that rivals any brick and mortar and translates into the service her clients receive. And, she’s learned some important stuff like the realization that great leadership means you are just as clear on your gaps as you are on your strengths. That knowledge is power.

About the Guest:

Bibi Goldstein is the founder and CEO of Buying Time, LLC – a Virtual Administrative Support Solution for entrepreneurs. She is a time management and systems expert, speaker, author and works with many entrepreneurs to automate and systemize their businesses in order to maximize their time.

Before starting her own virtual assistant service business, Buying Time, she spent 22 years in the corporate world working for companies like North American Logistics and UPS Supply Chain. During her time with UPS as National Vendor Manager, she had the highest performing center, while being the youngest and only female manager amongst her peers. She built a culture that created the largest percentage of promotions from her direct hires. And she worked with all the centers to create over $2.7 million in annual payroll savings from efficiency and productivity analysis and single-handedly led implementation of those improvements across all the US locations.

Her experiences in the corporate arena, as well as her Infusionsoft and Six Sigma certifications, translate directly to helping entrepreneurs and small business owners understand the value of time management and setting up systems to do the work for them.

In addition to helping businesses with expert implementation and virtual administration jobs, She’s also a regular speaker and workshop facilitator. Through fun, informative sessions, she helps business owners learn how to let go of all the day-to-day tasks that either don’t suit them or waste their time. They are suddenly free to work “on” their businesses, not “in” their businesses. Once they begin working this way, many experienced significant growth in revenues as well as improved company morale.

She is an active member of her business community in the South Bay. Currently, Bibi is the chair for 2 local non-profits major fundraising events, the SBBWA’s South Bay Women’s Conference and Walk With Sally’s White Light White Night event, and also serves as a board member for the Manhattan Beach and Redondo Beach Chambers of Commerce

Bibi has strong lifelong ties to the South Bay community, she lives in Redondo Beach with her husband Mark and has a daughter Julie who is a hairstylist and a local entrepreneur. 

Personal Links:

About the Host:

Laurel Rutledge’s human-centered approach, empathy, and understanding of individual needs make her a top-notch personal advisor and women’s leadership coach.

Her care and compassion have made her an indispensable guide for countless women navigating the next phases of their lives and careers. Add to that her intimate knowledge of the HR landscape, and it becomes clear why her HR clients have had such transformative experiences. Just as Rutledge has helped countless others get out of their rut and off of the ledge, so too can she help you.

After receiving her MBA, Laurel moved from accounting and consulting to human resources, driven by a desire to do good in a business environment. It quickly became apparent that the switch had been a good choice — she flourished professionally and became happier, satisfied with the difference she could make through her work.

After a 30-year career, she left the corporate world, but her passion for HR and helping others has only grown. Now, she works one-on-one with clients, leveraging her experience in leadership and personal development to help them get the most of out their lives and careers.

From her beginnings as a consultant at Deloitte to her time as VP of HR at Covestro, Laurel has seen more sides of the business world than most. She’s achieved technical mastery of HR, with a deep knowledge of the rules and regulations that must be followed.

She’s also a people person, perceptive and outgoing, with a sixth sense for helping others to see the difference between what they want and what they need. The culmination of this is in her personal philosophy: “lead with your heart, act with your head.”

Find out more at: https://laurelrutledge.com

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